Your website is losing you customers.
Most of them leave before they ever see what you do. I will tell you how many, why, and what to fix first — for nothing, in plain English, within two working days.
The leak nobody tells you about.
Someone in Cardiff searches for what you do, taps your website, waits — and goes back to Google. You never hear about it. There is no missed-call list for this, no voicemail, no note through the door. It just quietly does not happen.
The numbers below are the industry averages. Your site might be better than them. It might be a great deal worse. The only way to know is to measure it, which is what the audit is for.
Average mobile load time
0sWhat it should be under
0sMore visitors lost by three seconds
0%Working days to your report
0Sources: HTTP Archive and Google mobile speed benchmarks; bounce-rate figures from Google’s own research on mobile page speed.
What I actually check.
Some of this is a scan I run against your site. The rest is me sitting there with your website open on a phone, doing what your customer would do.
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How fast it really is
Measured on a phone on mobile data, not on a fast computer on office broadband. That difference is usually where the nasty surprise lives.
You find out how many people never see your page at all.
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Whether it works on a phone
Text you can read without pinching, buttons you can hit with a thumb, nothing running off the side of the screen. Most local searches happen on a phone, usually while the person is standing up.
You find out what your busiest visitors are really looking at.
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Whether anyone can reach you
I test your contact form and send a real message through it. I check your phone number is tappable and your address is right. A surprising number of forms have quietly been going nowhere for months.
You find out whether you have been losing enquiries you never knew existed.
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Whether Google can find you
Your Google Business Profile, your opening hours, your reviews, and whether you turn up in the map results when someone nearby searches for what you do. For a local business this is often worth more than the website itself.
You find out where you sit against the others in Cardiff.
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Whether it is obvious what to do next
Within a few seconds of landing, can a stranger tell what you do, whether you are near them, and how to book, buy or ring? If they have to hunt, most of them will not.
You find out what is confusing people right before they give up.
I will not invent a number.
You have probably had the email. “Your website is losing you £47,000 a year.” Nobody who has never seen your books can possibly know that, and you are right to bin it.
So I do it the other way round. You tell me three things you already know, and the sums come out of your figures rather than mine.
- Roughly how many enquiries you get in a week
- What an average customer is worth to you
- Roughly how many of those enquiries you win
Put those next to what I measured, and you get a range — a sensible worst case and best case — rather than one confident number with nothing behind it.
If the honest answer is that your website is fine and your problem is somewhere else entirely, I will tell you that too, and you will have lost nothing but the time it took to send me the address.
- No made-up figures
- No jargon you need me to translate
- No obligation to buy anything afterwards
- No twelve-month contract at the end of it
How it works.
Four steps, and only the first one needs anything from you.
You send me your website address
A short form — your website, what you do, and those three figures if you have them to hand. If you do not, leave them blank and I will work with ranges instead.
From you: about three minutes.
I run the scan
The automated part measures speed, mobile layout, security and the technical bits Google cares about. Then I go through it by hand on a real phone, because a scan cannot tell you that your booking button is confusing.
From you: nothing. This bit is mine.
You get the report
Everything I found, ordered by what it is likely costing you rather than by how technical it is. Each item says what is wrong, why it matters and roughly what it would take to put right.
From you: nothing. Within two working days.
You decide what happens next
Take the report to whoever built your site, hand it to someone in-house, or ask me to quote for the fixes. All three are fine. The report is yours either way and there is no catch in it.
From you: a yes, a no, or nothing at all.
Who this is for.
Cardiff businesses and local good causes — the ones without a marketing department, where the website was built once by somebody’s nephew and nobody has looked at it properly since.
Charities, mosques, schools and community groups get the same audit on the same terms. A good cause losing donations to a slow donate button is the same problem as a plumber losing calls, and it matters rather more.
- Trades and home services — plumbers, electricians, builders, gardeners
- Shops, cafés and salons with a website they never look at
- Clinics, tutors, studios and anyone taking bookings
- Charities and community groups taking donations online
- Anyone who suspects their site is quietly letting them down